Business Plan For Invetex Funding Pvt Ltd -Myassignmenthelp.Com

Question: Discuss About The Business Plan For Invetex Funding Pvt Ltd? Answer: Introducation Invetex Funding looks to provide widespread mortgage broking services. The company will concentrate on giving out specialised and personalised services to meet the desires of every client. The company has their office located in the core business area location in Sydney and therefore has been able to connect with the prospective clients and the other financial industries. The key objectives of the company involves: Becoming profitable by serving the investment opportunities in the real estate and thereby becoming available in the swift growing economy. Construct a firm and solid corporate recognition in the distinct target market segment Establish themselves as one of the top broking company by the end of 2nd Gain a positive return on investment within the firm 11 months. Situational Analysis The situational analysis involves the assessment of the environment where Invetex operates and the assessment of the market would be possible by taking assistance of the various mechanisms that are as follows: SWOT Analysis The SWOT analysis comprises of the strength, weakness, opportunity and threat of Invetex and they are given as follows: Strengths The internal strength involves the experience of Mr. Steve Mayson who has been associated in this line of business for the past 10 years or more. He has sufficient knowledge about this line of business and can extensive advises to them. The other two employees have sufficient expertise and knowledge as well and and thereby are able to provide extensive services. Weakness The weakness associated with the company includes the fact that the company and their employees are not updated with the changing market scenario and the changes in the tastes and preferences of the clients. This detracts the company from their success. Opportunities The opportunity involves establishing themselves as one of the renowned mortgage broking company as the demand of mortgage firm is higher in the market and the availability of quality mortgage firm is limited (Kohn and Sagner 2016). Threats The threat that is associated to the company involves the rise in the rate of interest for home loans and a downfall in the real estate business that can hamper their sales and revenue as well. PESTLE Analysis The PESTLE analysis is helpful in evaluating the external factors that may have an impact on the operational services of the company. The analysis has been put forth as follows: Political: The changes in the rate of tax and industry regulation can have an impact on the business. However, in the current scenario, there are no such regulations and policies that have changed and therefore the company can function in a precise manner. Economic: The economy of Australia has been functioning effectively and therefore no such changes and have taken place that would have an effect on the operations of the business (Hope 2016). The rate of inflation in the economy is within the limit as well. Social: The society plays a key role in the development of the business. In Australia, demand for the purchase of house has been expanding as the teenage population of the country has been settling themselves and therefore are looking to mortgage in order to purchase a house for themselves. Technology: The introduction of new and improved technologies have been an influential factor for the company in order to maintain their competitive edge. The company has installed innovative back office processing platforms and software that compares the lenders and thereby easing their level of work and performance. Legal: There are no such legal issues that is persistent in the mortgage broking business but there are laws in that can accuse the firm if they do not provide services according to the payment they receive. Environment: The business environment is a healthy and prospective one and the company can grow and establish themselves with the help of their effective operational services. Marketing Goals Invetex Funding provides enhanced quality mortgage broking services to the business and the residential clients. The aim of the firm is to provide the clients with reasonable mortgage rates at fair prices and keeping the clients aware and informed during the time of process (Ryan 2016). The company would look to be the mentor and friend to their clients and even being quality service givers. Invetex provides enhanced value to their customers and extensive rewards to their employees and the owner. The company has the desire of increasing their conversion rate of enquiry to settlement to around 60% by the end of the first year. Within the next 12 months, Invetex would like to have a positive return on investment and make a corporate recognition in the market Favara. and Giannetti 2017). Invetex looks to increase their number of clients and wants to maintain 40% of the mortgage seeking business. The business wants to increase their staff member and looks to bring in 15 new employees. Marketing Ideas The marketing idea of Invetex involves constructing an effective market strategy with the help of which the company can penetrate the market by concentrating handling the lending volume of the customers that is existent in the market (Wirtz, Tuzovic and Ehret 2015). Development of the market is possible by assisting the customers with existing services and even offering new services like advice towards products and services and thereby expanding their business. Diversification is another key aim for the business as the company tries to dig in to various other mortgage services by incorporating new products into the market (Plouffe et al. 2016). Market segmentation is even undertaken by the business by focusing on the target market and discover the potential client. Invetex has discovered that their prospective clients are teenagers who are transitioning to the next phase. They are the ones who are getting established in their carer and are newly married or would be marrying in the coming years. They are in seek for house loans as they want to purchase their own house for which they require loans. The market positioning of the business is even critical and Invetex has positioned themselves as a provider of any kind of real estate mortgage services. They have a healthy relationship with the financial organizations and thereby are able to suggest the best service to their clients. The company has an effective marketing strategy as the price of the service is reasonable and is below par to the rival companies (Johnson and Peterson 2014). They look to promote their business with the help of social media and internet. The word of mouth promotion is even an extensive strategy for Invetex. Development of Professional Relationship The development and maintenance of professional relationship is one of the key aspects with the help of which Invetex can stay alive in the market. The company has skilled employees who maintain cordial relationship with their clients and even with the financial industries with the help of which concerns about both the parties can be known and accordingly plans can be constructed. The company looks to be patient and listen to the aspects that have been put forth by their clients so that a proper idea can be ascertained and accordingly services can be given. Prospecting for clients The prospects of the clients is what they desire. Therefore, Invetex has various attractive offers and discounts on their service packages and even offers various new line of product and services. The after consultation service is even provided by Invetex in which the existing loans are monitored and maintenance of loan process is effectively maintained. Client Retention The retention of the client is undertaken by Invetex by offering value to the customers. The value given to the customers would be based on the desire of the customers and meeting them (Aksoy et al. 2016). Invetex even looks to offer effective personalised benefits and features that would be their unique selling proposition thereby satisfying their clients. Invetex tries to maintain a personal relationship with their clients so that they become free in sharing their feelings with the help of which the company is able to construct customised services to the customers. The provision of rewards and gifts during special occasions to the clients influences the customers from being loyal and thereby increasing customer loyalty and competitive edge in the economy. Summary The business plan that is constructed for Invetex Funding Ltd is an effective framework with the help of which the company establish themselves in the Australian market and become one of the renowned mortgage broking firm in Australia. Reference List Aksoy, L., Keiningham, T.L., Buoye, A. and Ball, J., 2016. Relative Value and Customer Choice in Loan Decisions: An Application of the Wallet Allocation Rule.Journal of Creating Value,2(1), pp.92-108. Favara, G. and Giannetti, M., 2017. Forced asset sales and the concentration of outstanding debt: evidence from the mortgage market.The Journal of Finance,72(3), pp.1081-1118. Hope, W., 2016. Time, communication and financial crisis. InTime, Communication and Global Capitalism(pp. 149-164). Palgrave Macmillan, London. Johnson, D. and Peterson, M., 2014. Consumer financial anxiety: US regional financial service firms trust building response to the financial crisis.International Journal of Bank Marketing,32(6), pp.515-533. Kohn, D. and Sagner, J.S., 2016. Residential Mortgages and Public Policy: What to do with Fannie and Freddie?.Business and Society Review,121(1), pp.161-183. Plouffe, C.R., Bolander, W., Cote, J.A. and Hochstein, B., 2016. Does the customer matter most? Exploring strategic frontline employees influence of customers, the internal business team, and external business partners.Journal of Marketing,80(1), pp.106-123. Ryan, S.G., 2016. Discussion of Were Information Intermediaries Sensitive to the Financial Statement?Based Leading Indicators of Bank Distress Prior to the Financial Crisis?.Contemporary Accounting Research,33(2), pp.607-615. Wirtz, J., Tuzovic, S. and Ehret, M., 2015. Global business services: Increasing specialization and integration of the world economy as drivers of economic growth.Journal of Service Management,26(4), pp.565-587.